SL Neighbourhood Update: If only real estate in RL were this lucrative. I finally sold my land. It went to an affable fellow who had bought the parcels on either side of me and wanted to complete his spread with the missing middle piece (mine). He's setting up a quiet, "neo pagan" spiritual retreat for him and his friends. He's already framed it with a hedge and outfitted it with rustic buildings, implements and a giant garden pentagram, all presumably neo-pagan. The top pic shows us just as we were concluding the deal and I was taking a last nostalgic look at my property. Then I turned around and bought the land right next door, shown in the second pic, with a view of the neo-pagan hedge on the property border. The new lot is the same size and in the same neighbourhood as the old one.
And I also turned a good profit. I sold my original land for $10K (in Linden dollars, the currency of SL.). A little less than a year ago, I paid $512 for it, which represents an amazing profit for my investment. But the cheap original purchase price was part of a program by SL's parent company Linden Labs to provide affordable "First Land" for new residents. They've since abandoned that program and now simply try to expand the world as much as possible to add more real estate to bring prices down. But that means no one is ever going to find land for $512 ever again, especially in the established areas, where prices are like a Bob Rennie wet dream. The new property I bought went for $6K, which means I pocketed $4K for the night, which is not bad. And all in a world of little pixels.
Today's bLINKit: PC Mag takes a good hard look at the hype surrounding SL and whether it's truly the emerging business marketing tool many people say it is. Not only are claims of "millions" of users in SL highly exaggerated, says PC Mag, but the virtual "stores" and "campuses" in the world, from Reuters to Reebok, might be fairly lonely places:
In December, Greg Verdino, the vice president of emerging channels at
the tech-savvy marketing firm Digitas, took a tour of Second Life's
big-name business campuses, including Starwood's virtual hotel, the
Aloft, and virtual stores from American Apparel, Toyota, and Reebok.
None of them contained even a single customer.
And the much vaunted use of SL avatars to hold meetings and seminars might also be more awkward and less efficient than they're hyped to be. IBM for example encourages many of its far flung employees to meet as SL avatars in the world for business meetings. The company, which spends $10 million US a year on creating a virtual presence for itself in virtual worlds, believes virtual 3D chats are more fun and also more social than standard telephone calls. But, adds PC Mag, these in-world gatherings might also be...
...a huge time sink. In some
ways, virtual-world chat is just a more cumbersome and time-consuming
version of instant messaging, and although Web-based video
conferencing has been around for years, offering a visual experience
that's in some ways superior to 3D chat, most people still prefer good
old-fashioned telephone calls.
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